Where does your definition
of beauty come from?
What appearance standards do you measure yourself against?
Are these realistic and fair?
What appearance pressures are you placing on
Do you judge others on their appearance? Are your judgments
In a culture obsessed with appearance and celebrity, we
must consciously work to keep our attitudes about beauty
and appearance grounded in the real world of everyday people
and everyday bodies.
Redefining beauty starts with one conversation at a time,
one mind at a time…
A primary goal of ABSOLUTELY
SAFE is to spark discussions that will encourage women
and men of all ages to think about and re-define their own definitions
of beauty. The unrealistic, unattainable standards of beauty that
surround all of us are very powerful influences.
Approximately 80% of breast implants are used for augmentation
purposes (for larger breasts) or for a breast lift (for firmer,
raised, more youthful breasts). Given this statistic, it seems
clear that many women believe that larger and more youthful breasts
will increase beauty and attractiveness.
The cosmetic surgery business is booming around the world. Women
of all ages, shapes, colors, backgrounds, and professions flock
to plastic surgeons’ offices to become more attractive and
more like an idealized beauty—a woman without “flaws.”
Influenced by media and pop culture, women have placed standards
of beauty upon themselves that can only be attained with the help
of money and a surgeon. Women judge themselves and others against
flawless and ageless airbrushed images of celebrities and models.
ABSOLUTELY SAFE reveals
that the conversation about breast implants and all cosmetic surgery
is far more complex than simple pros and cons. Rather, the real
conversation, the most important conversation—with the most
difficult and challenging questions—rests with viewers themselves.
All individuals in our culture ultimately face this confusing
intersection of vanity, choice, risk, money, beauty, and health.
ABSOLUTELY SAFE is part
of an important, evolving, and collaborative discussion about
beauty, self esteem, and the cosmetic surgery industry.
This conversation is not a judgmental one, full of finger pointing
and blame. It is a conversation that asks each woman and man,
young and old, to have an honest, compassionate, introspective,
and open-minded conversation about one’s own notions of
beauty. What are they? Where do they come from? What risks
are worth taking to be more beautiful? What is the difference
between feeling good and looking good? Is my self esteem really
based on how I look?
There are many books, organizations, curriculums, campaigns, and
media groups that have started discussions about re-defining beauty.
Amaranth Productions will collaborate with other organizations
and use ABSOLUTELY SAFE
in a grassroots campaign to help spark these important conversations.
Building a Better Body Image with Our Bodies
One of ABSOLUTELY
SAFE’s Educational Outreach Partners is the world-renowned
woman’s organization Our Bodies Ourselves. Publisher of
the acclaimed women’s health book Our Bodies Ourselves,
this organization has many interesting programs regarding the
subject of a woman’s body image and the pressures to fit
an idealized definition of beauty.
“Our society is obsessed
with looks and weight, but that does not mean we have to passively
accept negative messages we receive about our bodies. “
Bodies Ourselves has suggested Steps
to Build a Better Body:
Read this list over and over and try one of these things. Pass
it on to a friend. Tell your daughter, your sister, your wife.
Redefining beauty begins one person at time.
Steps written by Sarai Walker.